An artificial intelligence actress named Tilly Norwood is generating significant Hollywood interest while sparking immediate backlash from working actors and reigniting concerns about AI’s expanding role in entertainment. The digital creation was unveiled by Dutch actor Eline Van der Velden through her AI production studio Particle6 at the Zurich Film Festival, with the announcement of Xicoia, an artificial intelligence talent studio that has already drawn agent attention despite industry resistance.
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Hollywood’s Digital Talent Emerges
Eline Van der Velden’s Particle6 studio has introduced what may be Hollywood’s first AI actress represented through a dedicated talent agency framework. The Dutch-language AI creation, named Tilly Norwood, represents a new frontier in digital performance that blurs traditional boundaries between technology and acting. Van der Velden, who continues her own acting career while developing AI projects, describes Norwood as artistic expression rather than human replacement.
“I see AI not as a replacement for people, but as a new tool, a new paintbrush,” Van der Velden wrote on Instagram while defending the project against immediate criticism. The announcement comes as Hollywood continues to grapple with artificial intelligence’s expanding role in creative industries. According to industry reports, generative AI adoption has more than doubled since 2022, with marketing and sales functions seeing the highest implementation rates.
Actors Voice Immediate Opposition
Working actors responded swiftly and critically to news of talent agencies considering representation for the AI actress. Melissa Barrera, star of the recent “Scream” franchise, posted on Instagram expressing strong disapproval, with the sentiment reflecting broader industry concerns about AI encroaching on creative professions traditionally reserved for human performers.
Other prominent actors including Kiersey Clemons, Toni Collette, and Lukas Gage have joined the criticism, highlighting the tension between technological innovation and job security in the entertainment industry. The backlash echoes concerns raised during the 2023 SAG-AFTRA strikes, where AI protections became a central bargaining point. The union secured important protections but continues to monitor emerging threats to performers’ livelihoods.
Contract Implications and Future Negotiations
The emergence of AI performers arrives just as Hollywood prepares for another round of potentially contentious labor negotiations. The current SAG-AFTRA contract expires on June 30, 2026, and artificial intelligence’s role in replacing human performers is expected to be a major discussion point. Industry analysts predict that digital performers could initially fill background and supporting roles before potentially advancing to more significant characters.
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According to labor analysis, the technology could affect between 15-30% of acting jobs in the coming decade, particularly those involving standardized performances or background work. While AI may create new types of creative positions, the transition could be disruptive for traditional performers. Van der Velden’s insistence that Norwood represents artistic expression rather than human replacement does little to calm these concerns.
The Future of Performance in Hollywood
While Tilly Norwood remains unsigned by any major agency, her existence signals a shifting landscape for performance in Hollywood. As originally reported by entertainment industry sources, the development represents both technological advancement and significant labor challenges that the industry must address in coming negotiations and beyond.