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Customer Dissatisfaction Emerges with New Amazon Streaming Device
Amazon’s recently released Fire TV Stick 4K Select is reportedly receiving substantial negative feedback from early adopters, with numerous reviews criticizing its performance and functionality. According to sources monitoring the product’s reception, the device has accumulated a notably low rating, currently sitting at approximately 2.8 stars, indicating significant user discontent. This new model marks a departure for Amazon as it runs the company’s Linux-based Vega OS instead of the established Android-based Fire TV OS.
Reports of Review Moderation and User Complaints
The situation has drawn additional attention due to reports about how negative reviews are being handled. A publication called AFTVnews reportedly found that a particularly critical 1-star review, which described the device as “isn’t worth a crap,” was temporarily removed by Amazon before being restored. The report also states that the publication spoke with a customer who claimed an Amazon representative contacted them after they submitted a 1-star review that did not appear immediately. These incidents have led some analysts to suggest that Amazon may be in a damage control phase regarding this product launch.
Performance and Technical Limitations Cited
Technical analyses and user reviews highlight several potential shortcomings of the new streaming stick. The current top review for the device describes it as “a major set back from previous version,” citing “terrible” performance and a lackluster app store. Key specifications that reportedly contribute to the performance issues include only 1GB of memory, slower Wi-Fi 5 connectivity, and the absence of support for Dolby Vision HDR for 4K resolution content. Furthermore, support for features like Alexa+ and cloud gaming via Amazon Luna and Xbox Cloud Gaming is currently listed as “coming soon,” rather than being available at launch.
Strategic Shift in Amazon’s OS and Hardware Approach
The introduction of Vega OS on this device represents a significant strategic shift for Amazon’s streaming hardware lineup. While the company continues to ship new Fire TV smart TVs with the Android-based Fire TV OS, the decision to use a Linux-based OS on this new stick appears to be a calculated move. However, the reported technical compromises—such as reduced memory and connectivity—contrast with the more premium direction hinted at by Amazon’s recent Echo speaker and smart display releases. This divergence has raised questions among observers about the company’s hardware strategy and its timing, especially considering the challenges of launching a new operating system platform that currently lacks the app ecosystem of its predecessor.
Impact on Users and the Broader Market
For consumers, the inability to sideload apps is reportedly a significant drawback, limiting the device’s versatility compared to previous models. This restriction is particularly problematic for a new platform that requires broad developer support to thrive. The device is currently priced at $39.99, positioning it as a budget option, but user feedback suggests the cost-cutting may have gone too far. This launch occurs amidst other industry developments and market trends where companies are refining their product strategies. It also coincides with recent technology security challenges and related innovations in the tech sector, highlighting the competitive and fast-evolving landscape for connected devices.
As the situation develops, industry watchers will be monitoring how Amazon addresses the feedback and whether updates to Vega OS or the device’s capabilities can improve its standing. The company’s response could signal its commitment to this new software direction and its strategy for competing in the crowded streaming device market.
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