Microsoft is jacking up the price of Xbox Game Pass Ultimate subscriptions, but STILL not delivering the one thing people would pay more to have

TITLE: Xbox Game Pass Price Hike Frustrates Families Missing Group Plan

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Xbox Game Pass Ultimate Gets Pricier, Still Lacks Family Plan

Microsoft is increasing the cost of Xbox Game Pass Ultimate subscriptions, yet continues to overlook the one feature many subscribers would gladly pay more for: a proper family sharing plan. As reported by our colleagues at imdcontrols.com, this omission is particularly frustrating for households trying to share gaming experiences across multiple devices and family members.

The Family Sharing Dilemma

While current subscription sharing exists through the “home console” feature, it comes with significant limitations. Only one person can play a Game Pass title at a time, meaning if a parent wants to play one game while their child plays another, one person gets locked out entirely. The system also restricts library access to just two accounts and requires using a designated home Xbox console.

For families with multiple children or multiple gaming devices, this creates a logistical nightmare. The current setup simply doesn’t accommodate modern family gaming habits where multiple people want to play simultaneously, whether together or separately.

Microsoft’s History with Family Plans

Microsoft previously tested a family plan called “Xbox Game Pass Friends and Family” in limited markets back in 2022. Though the pilot program was small and eventually discontinued, its existence gave hope that a proper family sharing solution was in development.

In a 2023 interview, Xbox head Phil Spencer acknowledged the company was exploring family plan options, stating they needed to “come up with a value proposition for creators and for players, to make it a win-win.” However, nearly two years later, subscribers are facing price increases rather than expanded family sharing capabilities.

What Subscribers Really Want

Many users express willingness to pay more for a subscription that includes proper family sharing features similar to Apple’s ecosystem approach. An ideal solution would allow:

  • Multiple simultaneous gameplay sessions across different devices
  • Flexible account management for family members
  • Remote play capabilities for family gaming sessions
  • Expanded access beyond the current two-account limit

Instead of addressing these core family needs, Microsoft’s latest updates focus on adding Fortnite-related content and implementing a more complex tier system. For families who’ve been waiting years for better sharing options, these changes feel like missed opportunities.

The Bottom Line for Subscribers

As Xbox Game Pass becomes more expensive, the absence of a comprehensive family plan becomes increasingly difficult to justify. Many households find themselves weighing whether to maintain their subscriptions when the sharing limitations make it impractical for multiple family members to enjoy the service simultaneously.

The price increase without corresponding improvements to family sharing features leaves many subscribers wondering when—or if—Microsoft will finally address this long-standing community request.

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