Apple TV Plus Rebranding Explained: Why Apple Dropped the Plus
Apple is rebranding Apple TV+ to simply “Apple TV,” creating confusion about its streaming service, hardware, and app. The move comes alongside a new Apple TV set-top box launch and broader tvOS strategy changes that have users questioning the company’s direction.
In a move that’s leaving consumers scratching their heads, Apple TV Plus is officially becoming just Apple TV as the tech giant eliminates the “Plus” from its streaming service branding. This confusing rebrand coincides with the anticipated launch of a new Apple TV set-top box and represents Apple’s latest attempt to streamline its television ecosystem, though early reactions suggest it’s achieving the opposite effect. The timing appears strategic, with Apple positioning itself against competitors like Google and Amazon while preparing for broader streaming media integration across its product lineup.
