European MacBook Pro Buyers Face Charger Exclusion
Customers purchasing the new 14-inch MacBook Pro with M5 chip in European markets will not find a charger included in the box, according to reports from Apple Inc.‘s online store. The policy affects numerous countries including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, and Norway, with analysts suggesting this marks another step in Apple’s broader environmental strategy.
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Regional Disparity in Package Contents
While European customers receive only a USB-C to MagSafe 3 cable, buyers in the United States and all other non-European countries reportedly receive Apple’s 70W USB-C Power Adapter standard with their purchase. Sources indicate this regional differentiation represents Apple’s continued adjustment of package contents based on market-specific factors and regulatory environments across Europe.
Additional Purchase Required for European Users
European customers who need a charger must purchase it separately, with the 70W USB-C Power Adapter priced at £59 in the U.K. according to Apple’s official store. The report states that while the company has removed the power adapter, it continues to include the essential charging cable, meaning users only need to supply the actual charger component.
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Environmental Goals Drive Charger Removal Trend
Apple has attributed this decision to its environmental objectives, with sources indicating the company aims to reduce electronic waste and packaging materials. This move continues Apple’s gradual phase-out of included chargers across multiple product lines, with the latest AirPods 4 and AirPods Pro 3 reportedly lacking both chargers and charging cables in their packaging.
Broader Industry Context
This development occurs alongside other significant technology industry movements, including reported AI infrastructure investments and content moderation decisions by major platforms. Meanwhile, financial market analysts are observing changing investment patterns that could influence technology company strategies.
Consumer Impact and Market Response
The charger exclusion policy reportedly affects first-time MacBook buyers most significantly, as existing Apple users often have compatible chargers. Market analysts suggest this approach may become more widespread across the technology industry as companies seek to balance consumer expectations with sustainability commitments and cost management objectives.
Sources
- http://en.wikipedia.org/wiki/Europe
- http://en.wikipedia.org/wiki/USB-C
- http://en.wikipedia.org/wiki/MacBook_Pro
- https://www.apple.com/uk/shop/product/MXN53B/A/70W%20USB-C%20Power%20Adapter
- http://en.wikipedia.org/wiki/Norway
- https://www.macrumors.com/2025/10/15/new-macbook-pro-lacks-charger-in-europe/
- http://en.wikipedia.org/wiki/Apple_Inc.
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