Microsoft Attributes Xbox Ally X’s Premium Pricing to Asus Market Strategy
Microsoft’s Xbox division has clarified that partner Asus set the $1,000 price point for the new ROG Xbox Ally X handheld. According to Xbox president Sarah Bond, the pricing reflects Asus’ market analysis and understanding of gamer preferences. The device has reportedly sold out through multiple channels despite its premium positioning.
Xbox Defends Premium Handheld Pricing
Microsoft’s highly anticipated entry into the handheld gaming market comes with a substantial price tag that reportedly reaches $1,000 for the ROG Xbox Ally X model. According to sources familiar with the matter, the pricing strategy was primarily driven by hardware partner Asus rather than Microsoft’s direct input.