NBA All-Stars Russell Westbrook and Kemba Walker have partnered with entrepreneur Donnell Beverly Jr. to launch Eazewell, an AI-driven platform that automates end-of-life planning and funeral arrangements. The startup, which has already assisted over 100,000 families since its 2024 launch, addresses the complex administrative burden families face during bereavement while making these services accessible to underserved communities.
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From Personal Loss to Digital Solution
Donnell Beverly Jr. conceived Eazewell after experiencing the overwhelming administrative challenges following the deaths of both his parents within a short period. “We really took personal pain and created a platform to really help people,” Beverly told TechCrunch. The fragmented nature of end-of-life services—from funeral homes to hospice care—inspired him to build a centralized solution.
Recent National Institutes of Health research confirms that bereaved families face an average of 12-15 administrative tasks following a death, creating significant stress during grief. Beverly recognized that artificial intelligence could streamline this process, noting “We’ve seen how AI has impacted our lives while we’re here, but now we’re entering a space where it’s impacting our lives after death.”
NBA All-Stars Join Mission-Driven Venture
Westbrook, a nine-time NBA All-Star, immediately embraced the opportunity to partner with his longtime friend. “The main thesis with Russ across every business that he touches is how do we impact people?” Beverly explained. Westbrook’s involvement extends beyond financial backing—he brings his platform and personal commitment to communities often overlooked by traditional services.
“Anytime I put my name on anything, I try to find ways to open doors, build trust, and be present because I think that’s important,” Westbrook stated. Former All-Star Kemba Walker also joined the founding team, creating a unique partnership between sports excellence and technological innovation. According to McKinsey research, generative AI adoption in healthcare and adjacent services has tripled in the past year, positioning Eazewell at the forefront of this trend.
AI Platform Eases Administrative Burden
Eazewell’s AI agent provides 24/7 assistance with tasks ranging from funeral home selection to canceling credit cards and managing insurance claims. The platform partners with service providers including hospice organizations, funeral homes, and insurance companies, allowing basic services to remain free while offering premium features for additional fees.
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The startup’s enterprise platform, now rolling out to hospice companies and senior living facilities, integrates Eazewell’s automation into existing management systems. This expansion addresses a growing need in the $34 billion hospice industry, where digital transformation has lagged behind other healthcare sectors. With Americans holding 70-100 active digital accounts on average, Eazewell plans to extend into digital asset management—helping families navigate the complex landscape of online accounts and digital legacies.
Transforming End-of-Life Care Accessibility
Eazewell represents a significant shift in how technology addresses one of life’s most challenging transitions. By automating administrative tasks, the platform allows grieving families to focus on emotional healing rather than paperwork. The company’s commitment to free basic services particularly benefits underserved communities, where racial disparities in end-of-life care persist.
Future developments include expanding digital asset management capabilities and forming additional partnerships within the senior care ecosystem. As Beverly notes, “When we look at the whole landscape, we see a grand opportunity to not only help people but just make it a lot more seamless.” The platform’s rapid adoption—serving 100,000 families within months of launch—signals strong market demand for technological solutions in this traditionally analog space.
