TITLE: Logitech CEO: Hardware is AI’s eyes, ears and hands in hybrid work
Logitech’s vision for the future of work
As hybrid work becomes the standard for organizations worldwide, companies providing the tools to maintain productivity across locations are gaining increased attention. At Logitech’s recent Logi Work event in London, CEO Hanneke Faber outlined the company’s commitment to supporting what she described as “the future of work – working smarter, living better, growing faster.”
Human-centered technology mission
Faber emphasized Logitech’s straightforward but ambitious mission: “Our reason for being is to make people a little bit better,” she told attendees, explaining that the company focuses on “extending human potential in work and play.” While showcasing new products like the MX Master 4 mouse, she stressed that human elements remain central to the company’s success.
Three major trends shaping work technology
The CEO identified three significant macro trends currently influencing Logitech’s direction. “We sell work – we aim to be a model for ways of working,” Faber noted, adding that “our work in this space is never done – we are always thinking about the future of work.”
The first trend she called “the certainty of uncertainty” – the reality that businesses must adapt to constantly changing global conditions even as IT spending continues to rise. “There’s every reason to see opportunity,” Faber observed, “but the best run businesses will be those that are agile and take advantage of an ever-changing environment.” She offered a striking perspective: “Today is probably the slowest day of the rest of our lives.”
Hardware as AI’s sensory system
The other two key trends involve artificial intelligence and the “work from anywhere” movement. Faber highlighted how both are particularly relevant for a hardware company like Logitech. She explained that AI requires hardware to learn and function effectively, with humans interacting with AI systems through accessories like microphones, webcams, keyboards, and mice.
“Hardware is the eyes, the ears and the hands of AI,” Faber declared, describing these products as the “sensory layer for AI.” As AI becomes increasingly integral across job functions, companies will need to provide attractive workspaces and superior hardware to compete for top AI talent.
The new hybrid work reality
Faber shared research indicating that over 75% of people now work from different locations, a trend that has expanded beyond traditional office workers. “Work will need to be optimized, no matter where workers are,” she emphasized. The focus has shifted from simply providing numerous tech tools to ensuring they effectively reduce friction in workflows.
This perspective on hardware’s evolving role in the AI-driven workplace was originally detailed in a comprehensive analysis of Faber’s presentation, which explored how peripheral devices are becoming essential components in the AI ecosystem.
