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Coty Announces Strategic Review of Consumer Beauty Assets in Major Portfolio Realignment

Beauty conglomerate Coty has initiated a formal strategic review of its Consumer Beauty business assets, including major brands like CoverGirl and Rimmel. The move signals a significant pivot toward the company’s more profitable prestige fragrance operations as market dynamics shift.

Coty Initiates Strategic Review of Consumer Beauty Assets

Global beauty company Coty Inc. has announced a major strategic realignment, reportedly launching a formal review of specific assets within its Consumer Beauty division. According to reports from September 30, 2025, the company will explore a full range of options for these businesses, including potential sales, spin-offs, or other strategic transactions.

Anomalies and Alternative ScienceScientific Research

Breakthrough in Olfactory Research: Lab-Enhanced Receptors Reveal New Smell Mechanisms

Researchers have dramatically improved olfactory receptor expression and sensitivity in laboratory conditions, enabling identification of previously unknown receptor-odorant pairs. The findings suggest single receptors may dominate perception of signature odors, providing new insights into human smell mechanisms.

For decades, scientists have struggled to understand the fundamental mechanisms of human olfaction due to technical limitations in studying olfactory receptors under laboratory conditions. With approximately 400 odorant receptors in humans but only 71 confirmed receptor-ligand pairs identified previously, our understanding of how we perceive specific smells has remained incomplete and often contradictory to established theories.

Technical Breakthrough Enables Receptor Discovery