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Coty Announces Strategic Review of Consumer Beauty Assets in Major Portfolio Realignment
Beauty conglomerate Coty has initiated a formal strategic review of its Consumer Beauty business assets, including major brands like CoverGirl and Rimmel. The move signals a significant pivot toward the company’s more profitable prestige fragrance operations as market dynamics shift.
Coty Initiates Strategic Review of Consumer Beauty Assets
Global beauty company Coty Inc. has announced a major strategic realignment, reportedly launching a formal review of specific assets within its Consumer Beauty division. According to reports from September 30, 2025, the company will explore a full range of options for these businesses, including potential sales, spin-offs, or other strategic transactions.