Consumer AdvocacyEconomy and Trading

U.S. Consumers Brace for Higher Holiday Prices Amid Economic Pessimism, Survey Reveals

Most U.S. consumers anticipate higher holiday prices and a weakening economy, with planned spending down 10% from last year. Younger shoppers, particularly Gen Z, show the sharpest spending reductions as inflationary pressures intensify.

As the peak shopping period approaches, American consumers are entering the holiday season with unprecedented economic pessimism and expectations of higher prices, according to new survey data. The annual Deloitte holiday survey reveals the most negative consumer outlook since tracking began in 1997, with spending plans declining significantly across nearly all demographic groups.

Widespread Economic Pessimism Reaches Record Levels