Market research

Millennials Embrace Generative AI as Productivity Tool Amid Widespread Skepticism

Nearly 70% of millennials report that generative artificial intelligence helps them work more efficiently rather than simply increasing workload. Despite widespread adoption, consumers across generations express significant concerns about data privacy and factual accuracy when using AI tools.

Generative AI Adoption Trends

Younger generations are embracing generative artificial intelligence as a productivity enhancer, with approximately 70% of millennials reporting the technology helps them work smarter rather than harder, according to recent research. The PYMNTS Intelligence report titled “Generation AI: Why Gen Z Bets Big and Boomers Hold Back” indicates that 57% of U.S. adults—roughly 149 million consumers—now use AI tools for tasks ranging from creating grocery lists to generating work reports.

by Natalie BrooksOctober 20, 2025November 2, 2025

Assistive Technology Business

AI-Powered Market Research Emerges as Silicon Valley’s New Strategic Weapon

** A new wave of AI-native platforms is transforming market research from a slow, expensive process into a fast, scalable competitive asset. Venture capital firms like Sequoia Capital and Lightspeed are backing startups that promise to democratize deep customer insights, shifting the competitive landscape from building capability to market understanding. According to industry reports, this shift is making “taste”—a data-informed sense of what customers truly want—the new moat for businesses. **CONTENT:**