** A new wave of AI-native platforms is transforming market research from a slow, expensive process into a fast, scalable competitive asset. Venture capital firms like Sequoia Capital and Lightspeed are backing startups that promise to democratize deep customer insights, shifting the competitive landscape from building capability to market understanding. According to industry reports, this shift is making “taste”—a data-informed sense of what customers truly want—the new moat for businesses. **CONTENT:**
The New Competitive Battleground