Author: Natalie Brooks

Natalie Brooks brings a distinctive perspective to technology journalism through her specialized focus on industrial computing systems and automation infrastructure, where she deciphers complex technical ecosystems for both specialized engineers and broader business audiences. Her reporting synthesizes deep industry analysis with emerging IoT applications, examining how edge computing and smart manufacturing converge to reshape production environments. With a methodology grounded in supply chain technology evolution, she consistently identifies pivotal trends before they reach mainstream discourse, establishing her as a forward-looking voice in industrial digitalization.
AI AnalyticsEconomy and Trading

AI Economics Crisis: Why Demand Is the Critical Variable for Survival

The economics of artificial intelligence have turned sharply against companies, creating unprecedented financial pressure. With massive capital spending and circular investments, demand emerges as the critical variable separating winners from failures.

The landscape of AI economics has become increasingly brutal, with companies hemorrhaging money at unprecedented rates despite massive technological promise. What began as explosive growth in artificial intelligence capabilities has revealed fundamental economic challenges that threaten to reshape the entire industry. Unlike previous technology cycles, the current AI boom faces unique pressures from capital intensity, infrastructure demands, and market concentration that make traditional economics models increasingly irrelevant.

The Perfect Storm of AI Financial Pressures

by Natalie Brooks
BusinessBusiness Software

Microsoft Ends Support for Office 2016 and 2019: Migration Guide and Security Implications

Microsoft has officially ended support for Office 2016 and Office 2019, leaving organizations vulnerable to security threats. The company urges migration to Microsoft 365 or Office LTSC 2024 with detailed guidance for businesses of all sizes.

Today marks a significant milestone in enterprise software as Microsoft ends support for Office 2016 and Office 2019, cutting off security updates, bug fixes, and technical assistance for these widely-used productivity suites. This move follows Microsoft’s established product lifecycle policies and affects millions of users worldwide who continue to rely on these versions for their daily operations. The termination of support creates immediate security vulnerabilities and compliance challenges that organizations must address through strategic migration planning.

What End of Support Means for Your Organization

by Natalie Brooks
Computer HardwareGaming Hardware

Logitech G Cloud Gaming Handheld Review: The Ultimate Budget Alternative to Xbox Ally

The Logitech G Cloud gaming handheld delivers premium cloud gaming experiences at just $279.99 – less than half the cost of ASUS’ upcoming Xbox Ally. With 12-hour battery life and seamless streaming capabilities, it’s redefining budget gaming on the go.

In the rapidly evolving world of gaming handhelds, the recent announcement of ASUS’ ROG Xbox Ally at $599.99 has left many gamers searching for more affordable alternatives. Enter the Logitech G Cloud, a revolutionary cloud gaming device that delivers exceptional performance at less than half the price of premium competitors. This comprehensive review explores why this refurbished handheld represents one of the best values in modern mobile gaming.

The Budget Gaming Revolution: Logitech’s Entry Into Handheld Consoles

by Natalie Brooks
EnergyInfrastructure

How Rose Rock Bridge is Building Tulsa’s Sustainable Energy Future Through Startup Innovation

Rose Rock Bridge is leveraging Tulsa’s energy heritage to build a sustainable future through startup incubation. The program connects innovative companies with major energy partners to solve pressing industry challenges while creating lasting economic impact.

Tulsa, Oklahoma is undergoing a remarkable transformation from its historic identity as the “oil capital of the world” to becoming a hub for sustainable energy innovation. At the forefront of this transition is Rose Rock Bridge (RRB), a pioneering startup incubator that’s building bridges between Tulsa’s energy heritage and the technologies of tomorrow.

Tulsa’s Energy Evolution

by Natalie Brooks
BiotechnologyHealthcare Technology

Circle Pharma to Present Cyclin D1 RxL Inhibition Data Showing Anti-Tumor Potential at Major Cancer Conference

Circle Pharma will present promising preclinical data on its first-in-class oral macrocyclic cyclin D1-selective inhibitors at the upcoming AACR-NCI-EORTC conference. The company’s innovative approach targets cyclin D1-driven cancers through selective disruption of the cyclin D1-Rb interaction.

Circle Pharma, a clinical-stage biopharmaceutical company focused on developing targeted macrocycle therapeutics, has announced an upcoming poster presentation highlighting the significant anti-tumor potential of cyclin D1 RxL inhibition. The presentation will occur at the prestigious AACR-NCI-EORTC International Conference on Molecular Targets and Cancer Therapeutics in Boston from October 22-26, 2025.

Conference Presentation Details and Significance

by Natalie Brooks
Assistive TechnologyComputer Hardware

Apple Teases M5 MacBook Pro Launch with Cryptic Social Media Post

Apple’s marketing chief Greg Joswiak has teased an imminent MacBook launch with a cryptic social media post featuring five “M”s and a Roman numeral V silhouette. The post strongly suggests the upcoming M5 MacBook Pro that Bloomberg’s Mark Gurman recently reported would be announced this week.

Apple has officially begun teasing its next-generation MacBook with the highly anticipated M5 chip, sending the tech world into speculation mode about what could be one of the most significant laptop releases of the year. The strategic tease comes through senior vice president of worldwide marketing Greg Joswiak, whose social media activity has historically preceded major Apple announcements.

The Cryptic Social Media Tease

by Natalie Brooks