Handheld game console

Microsoft Distances Itself from ROG Xbox Ally Pricing Strategy, Points to Asus

Microsoft is deflecting criticism over the ROG Xbox Ally’s premium pricing, with Xbox president Sarah Bond stating Asus sets the prices based on their market research. The handheld starts at $600, significantly more than Microsoft’s consoles and the popular $400 Steam Deck. Competing devices like Lenovo’s Legion Go face similar pricing challenges in the growing handheld PC market.

Microsoft Shifts Pricing Responsibility to Asus

Microsoft has distanced itself from criticism surrounding the ROG Xbox Ally’s premium pricing, with Xbox president Sarah Bond stating that Asus determines the cost structure for the newly announced handheld device. According to reports from Variety, Bond described the pricing as entirely Asus’s decision during a recent interview, emphasizing that “their hardware” reflects Asus’s own market research into consumer preferences.

by Darren HoltOctober 23, 2025

Gaming Hardware

Microsoft Attributes Xbox Ally X’s Premium Pricing to Asus Market Strategy

Microsoft’s Xbox division has clarified that partner Asus set the $1,000 price point for the new ROG Xbox Ally X handheld. According to Xbox president Sarah Bond, the pricing reflects Asus’ market analysis and understanding of gamer preferences. The device has reportedly sold out through multiple channels despite its premium positioning.

Xbox Defends Premium Handheld Pricing

Microsoft’s highly anticipated entry into the handheld gaming market comes with a substantial price tag that reportedly reaches $1,000 for the ROG Xbox Ally X model. According to sources familiar with the matter, the pricing strategy was primarily driven by hardware partner Asus rather than Microsoft’s direct input.

by Darren HoltOctober 20, 2025

Computer Hardware Gaming Hardware

Logitech G Cloud Gaming Handheld Review: The Ultimate Budget Alternative to Xbox Ally

The Logitech G Cloud gaming handheld delivers premium cloud gaming experiences at just $279.99 – less than half the cost of ASUS’ upcoming Xbox Ally. With 12-hour battery life and seamless streaming capabilities, it’s redefining budget gaming on the go.

In the rapidly evolving world of gaming handhelds, the recent announcement of ASUS’ ROG Xbox Ally at $599.99 has left many gamers searching for more affordable alternatives. Enter the Logitech G Cloud, a revolutionary cloud gaming device that delivers exceptional performance at less than half the price of premium competitors. This comprehensive review explores why this refurbished handheld represents one of the best values in modern mobile gaming.