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Pandora is rebuilding its digital sales strategy around sophisticated AI agents that replicate in-store experiences. Early results indicate significant improvements in customer satisfaction and sales conversion metrics according to company reports. The jewelry giant’s approach represents a broader shift toward conversational commerce across retail.
Pandora, recognized as the world’s largest jewelry brand, is fundamentally reimagining its digital sales approach through advanced artificial intelligence systems, according to reports from Dreamforce 2025. Sources indicate the company is deploying agentic AI technology that goes beyond traditional interactive voice response systems to recreate the immersive, story-rich experience typically found in Pandora’s physical boutiques.
